Romney didnt win his own home state because they know him very well. They know the same laws he was for in his home state he is now against for the entire country. This is because he looks at the people in his home state as good people and all the other states as lazy welfare recipients. His own constituents saw Romneys hypocrisy and said if we didn't want you for a second term in Mass, we definitely don't want you as our president.